Aurevo Heritage Automatic Watch

A 40mm Automatic Dress Watch for Wholesale and Private Label Programs

The Aurevo Heritage Automatic Watch is a 40mm men's dress watch built around an automatic self-winding movement, with a 316L stainless steel case, sapphire crystal, exhibition caseback and genuine leather strap. It is sold as a standard wholesale reference, and it can also be produced under your own brand, dial and packaging as an OEM, ODM or private label item. This reference carries SKU ATW-1001, and its wholesale figure is quoted per order configuration, because the movement grade, case finishing and packaging you choose all move the unit cost.

The Risk an Automatic Watch Creates After the Sale

Automatic watches fail in a way that quartz watches do not. A quartz watch that stops is a battery change at the counter. A self-winding movement that runs fast, stalls overnight, or arrives with a misaligned hand set has to leave the shop, and by the time the fault shows up the unit is usually already with the end customer. Your business then absorbs the return, the replacement, the shipping and the shelf space, while the retail price of that order has already been committed to stock. A movement fault caught at your receiving dock is a supplier problem; the same fault caught by a customer three months later is your problem.

Product photos cannot reduce that exposure. A movement can look correct in a catalogue image and still lose time on the wrist. What a wholesale buyer can control is how the watch is checked before it ships, what figure it is checked against, and what the warranty route looks like if a unit does fail.

How This Order Is Protected

• Movement testing sits inside the production flow, not at the end of it. Quality control at Aurevo runs at multiple stages, covering incoming material inspection, component inspection, in-process inspection, assembly inspection, functional testing, appearance inspection, final inspection and packaging inspection. Movement operation, hand alignment, case condition and strap installation are each checked on this watch before it is packed.
• Water resistance is verified during functional testing. The 5 ATM rating is one of the functional checks rather than a printed number only, which matters because a compromised seal is a defect that appears after the customer has worn the watch.
• The acceptance figure is agreed before production starts. If your own incoming inspection uses a specific timekeeping tolerance, tell our team before the order is confirmed and that figure is recorded with the order, so a disputed unit can be measured against a number instead of an opinion.
• Every unit carries a 12-month warranty from the date of delivery. It covers manufacturing defects under normal use, and claims are handled through our sales team with your order details, which gives a failed watch a defined route rather than an open negotiation.

Full Specification Table

The table lists the confirmed specification for this reference, so it can be checked line by line against your existing range and against what your market requires on a retail listing.

Item	Specification
Model / SKU	Heritage Automatic / ATW-1001
Movement	Automatic self-winding
Case material	316L stainless steel
Case size	40mm
Crystal	Sapphire
Water resistance	5 ATM — splash and rain resistant; not for swimming or diving
Strap	Genuine leather
Caseback	Exhibition, movement visible
Dial and hands	Assembled and aligned before the case is closed
Branding options	Custom dial, case engraving, logo and packaging for OEM, ODM and private label programs
Packaging	Protective presentation box; custom retail packaging available
MOQ	This reference (ATW-1001) from 100 pieces; fully custom orders from 300 pieces; other standard items are confirmed in the quotation
Warranty	12 months from the date of delivery, covering manufacturing defects under normal use
Price basis	Quoted per order configuration, including movement grade, finishing and packaging

Two rows deserve attention before you quote the watch to your own customers. The 5 ATM rating covers splashes and rain only, so it should not be presented as a swimming or diving rating; stating the limit correctly is what prevents the returns that follow a misunderstood water resistance claim. The MOQ row separates this reference, which starts at 100 pieces, from a fully custom build at 300 pieces, because new tooling and dial artwork change how the order is set up. Other standard watches in the catalogue may start at a different quantity, so the figure that applies to your list is confirmed with the quotation.

Product Advantages and Core Features

Each feature below is a checkable detail rather than a claim, which is what lets you put it on a retail listing or in a supplier comparison.

• Sapphire crystal instead of mineral glass. Crystal type is one of the first comparisons buyers make in this segment, because the crystal is the part that shows wear on a watch worn every day. The type is fixed in the specification table and stays the same on repeat orders.
• 316L stainless steel case. The grade is recorded in the specification table and in the product attributes, so the alloy your sample is made from is the alloy named on the order.
• Exhibition caseback. The movement is visible through the caseback, so it can be seen without opening the watch and can be shown to a customer at the counter.
• Genuine leather strap. Stated as a material rather than a style description. For private label programs the dial, case engraving, logo and packaging can be adapted to your brand; strap and case finish options are confirmed with your sales contact against your collection.
• Automatic self-winding movement. No battery replacement cycle for the end customer, which removes one recurring service reason from your after-sales workload.
• Published limits rather than large numbers. The 5 ATM rating is given together with its boundary, and the 40mm case diameter sits in the specification table instead of being buried in a description. Both let your listing and your product photography state correct facts.
• An entry quantity that allows a test. Production of this reference can start at 100 pieces, so a new automatic style can be placed in one or two doors before you commit to a full private label program.

What to Compare Before You Place the Order

If this watch is being quoted against another supplier's automatic dress watch, these are the lines where the two offers usually differ, and the lines worth putting in writing:

• Case material expressed as a grade, such as 316L, rather than simply "stainless steel".
• Crystal type stated as sapphire or mineral.
• The water resistance rating together with its limit, not only a number.
• Which movement tests are performed, and at which production stage they happen.
• The timekeeping tolerance that will be used for acceptance.
• Warranty length, the claim process, and who covers freight on a returned unit.
• MOQ for the first order on this specific reference, and the MOQ that applies once your program is established.
• Carton quantities, packaging type and how the watches are protected in transit.
• Sampling time, production time, and the point at which the schedule is confirmed.

These are the points we set out with a quotation, and they apply in the same way to standard wholesale, OEM, ODM and private label runs on the same lines. If a quotation you receive does not answer them, ask for the answers before you compare prices, because that is where an apparently cheaper offer usually differs.

Quality Control, Production Process and Factory Capability

From Components to a Packed Carton

The Heritage Automatic Watch is assembled on our watch production lines in Shenzhen. Components arrive and pass incoming material inspection; the movement, dial and hands are assembled and aligned before the case is closed; the case and strap are fitted and inspected; the watch then goes through functional testing, covering movement operation and water resistance checks; appearance inspection and final inspection follow; and the packed watch is checked once more at packaging inspection before it is boxed for export.

Checking at each stage instead of only at the end matters on a mechanical watch. A fault introduced during assembly is cheaper to catch before the case is closed than after the finished watch has been packed, and it is far cheaper to catch in Shenzhen than in your warehouse.

The Factory Behind the Order

Aurevo has manufactured watches and jewelry for B2B customers since 2012. The Shenzhen facility covers more than 18,000 square meters and includes separate areas for product development, watch assembly, jewelry production, quality control, packaging and warehousing. An in-house quality lab was added in 2016, production grew to 16 production lines by 2020, and the company now employs more than 220 people across assembly, quality control, packaging and warehouse functions.

Those figures describe the company and its facility as a whole, and they cover the watch and jewelry lines together: the 16 production lines, the 220-plus team and the 40-plus quality-control stations are company-level counts rather than figures for one product or one order, the style library of more than 8,000 designs holds watches and jewelry together, annual output of more than 4.5 million units is measured in finished pieces across both lines, and the more than 65 markets are the countries we currently ship to. They are given here so you can see the scale of the operation that will handle your run; the capacity and schedule committed to your order are the ones stated in your quotation.

What That Scale Changes for Your Order

The practical effect is planning. The style library means a near-match can often be adapted from an existing case, dial and packaging base instead of starting a new development, and because the same lines and the same inspection stages cover wholesale, OEM and private label work, the first order and the fifth order are checked the same way. The in-house quality lab is the reason functional testing stays on site rather than being sent out, which keeps the inspection schedule inside the production timeline.

Packaging, Shipping, Payment and Lead Time

Packing. Finished watches are packed into protective presentation boxes before shipment. Custom retail packaging, including box, sleeve, insert and printed logo, can be developed for private label and OEM projects. If your warehouse or fulfilment partner needs a particular box count per carton, carton marking or retail-ready presentation, put it in the order notes and it is handled together with the packing details.

Shipping. Orders move by air, sea or express through established freight forwarders, with delivery arranged to your warehouse or port. The mode depends on volume, destination and the date your stock has to be available, and the export documents are prepared to match the shipment.

Payment. We accept T/T (bank transfer), L/C and major online payment methods. The standard structure is a 30% deposit with the balance due before shipment, and terms can be adjusted for long-term partners and repeat programs.

Lead time. Standard production takes 20–40 working days after the product and order details are approved. Where your order sits in that range depends on quantity, case and strap finishing, dial complexity and packaging: a plain run of this reference is closer to the low end, while a large quantity or a fully custom finish moves toward the upper end. Sampling is faster — ready samples ship in about 5–10 working days, paid up front and credited back against your first bulk order — while custom development is scheduled with your quotation because it depends on the artwork and tooling involved. The date your order is committed to is the date confirmed in the quotation.

Buyer FAQ

What is the MOQ for the Heritage Automatic Watch?

This reference, ATW-1001, can be produced from 100 pieces in standard wholesale, which is the same entry point as most of the men's watches in our catalogue. A fully custom build starts at 300 pieces, because new tooling, dial artwork and packaging change how the order is set up. Other standard watches may start at a different quantity, and the figure that applies to each item on your list is confirmed in the quotation. If your first order is smaller than 100 pieces or you are testing a private label program, tell us the quantity you have in mind and we will discuss what is workable.

Can I order a sample before placing a bulk order?

Yes. Samples are paid for, and the sample cost is credited back against your first bulk order. Ready samples ship in about 5–10 working days; where the sample depends on custom dial, colour or packaging work, the schedule is set out in your quotation instead.

Can the Heritage be produced with my own logo and branding?

Yes. Logo customization is available for suitable watch and jewelry products, and for this reference it covers the dial, case engraving and packaging. Send your logo artwork or brand guideline together with the enquiry so the options and their price effect can be quoted together.

What is the difference between OEM, ODM and private label here?

The same production lines handle all three. OEM means we manufacture from your drawing, reference sample or specification; ODM means the starting design comes from our own library and is adapted to your market; private label means an existing product such as this one is produced with your logo and branding on the watch and its packaging. Tell us which route you are planning and how much design freedom you want, and we will confirm the suitable options and the corresponding MOQ.

How are the watches packed for shipment?

Finished watches are packed into protective presentation boxes and then into export cartons. Custom packaging can be developed for private label and OEM projects, and if you need a specific box count per carton, carton marking or a retail-ready box, include it in the order notes so it is handled with the packing details for your shipment.

How is the order shipped?

We ship by air, sea or express, working with established freight forwarders and arranging delivery to your warehouse or port. Which mode suits your order depends on volume, destination and your in-store date, and the shipping arrangement is confirmed with the order rather than fixed in advance.

What are the payment terms?

We accept T/T (bank transfer), L/C and major online payment methods. Terms are typically a 30% deposit with the balance due before shipment, and they can be tailored for long-term partners and repeat programs. If your finance team works to a different structure, raise it with the enquiry so it can be discussed with the quotation.

What warranty applies to this watch?

All Aurevo watches and jewelry carry a standard 12-month warranty from the date of delivery, and it covers manufacturing defects under normal use. If a unit is claimed, contact our team with the order details and we arrange the appropriate resolution; the freight arrangement and the diagnosis route for that specific claim are agreed with your sales contact when the claim is raised, so if you need those terms fixed for your own returns policy, settle them before the order is confirmed.

What does the 5 ATM rating actually cover?

5 ATM means the watch is splash and rain resistant and is not intended for swimming or diving. The wording on the specification table matches the product attributes, so your retail copy can quote the same limit. Presenting it as a higher rating is one of the most common causes of returns on dress watches, so we keep the boundary in writing.

Can I specify the movement for my order?

This reference uses an automatic self-winding movement, assembled with the dial and hands before the case is closed. If your program needs a particular movement caliber, grade or origin, tell us what you need with the enquiry and we confirm which movement configuration is available for that requirement, along with its effect on price and lead time, before production is scheduled.

How long does production take after approval?

Standard production generally takes 20–40 working days after the product and order details are approved. Quantity, finishing, dial complexity and custom packaging decide where an order falls inside that range, and the production schedule committed to your order is confirmed when your requirements are finalised.

Can you supply compliance or test documents for my market?

Documentation requirements differ from market to market. If your market needs particular compliance, testing or labelling documentation with the shipment, list those requirements with your enquiry so they can be checked against what is available for your order and confirmed in writing before production.

Request the Heritage Wholesale Price List

Send us the quantity you are planning, the movement configuration and finish you need, your logo or dial artwork if you have it, and the packaging your market requires. Our team reviews the requirement and comes back with the wholesale price, the sampling schedule and the production timing for that configuration.