Private Label Jewelry: Build a Collection Under Your Own Brand
How a private label jewelry collection is built at Aurevo: choose styles from 8,000+ existing designs, add your logo and packaging, and ship coordinated collections with batch-matched plating and 12-month warranty.
Established
Existing styles
Export markets
Months warranty
A private label jewelry line lives or dies on batch consistency: the second order has to match the first, or your brand story collapses. This page sets out how Aurevo structures private label jewelry programs — what you can customize, how batches are matched, and what a realistic development timeline looks like.
What You Can Put Your Brand On
Aurevo runs private label programs across necklaces, rings, earrings and bracelets built on more than 8,000 existing styles. Your brand enters the product at four levels:
- Product level: metal tone, stone selection, chain style and clasp type chosen from existing production options.
- Identity level: logo tag, laser engraving on pendants and rings, stamped logo clasps.
- Packaging level: branded boxes, cards and pouches confirmed together with product samples.
- Collection level: coordinated sets across categories so a launch ships as one collection, not mixed styles.
How Batch Consistency Is Controlled
Jewelry production covers casting, CNC processing, stone setting, polishing, plating and final finishing. For private label orders the same production chain is used as for catalog styles, with batch reference samples held so reorder plating tone and stone matching are checked against your first approved sample — not against a new photo.
Program Facts at a Glance
| Item | Standard Range |
|---|---|
| Materials | Brass and zinc alloy with gold-tone plating; 925 sterling silver lines available |
| MOQ | 200 pieces for custom jewelry programs; 100 pieces for logo customization on existing styles |
| Samples | 7–15 working days after design confirmation |
| Bulk production | 20–40 working days depending on plating and stone setting |
| Warranty | 12 months on manufacturing defects |
Who This Program Fits
Private label jewelry programs at Aurevo are built for retailers developing house collections, e-commerce brands launching their own lines, and distributors consolidating several categories under one brand. Since 2012 the company has produced for buyers across more than 65 countries, with 16 production lines and 220+ employees supporting both catalog and customized orders.
What is the difference between private label and OEM here?
Private label means selecting existing Aurevo designs and applying your brand, packaging and finish options. OEM means developing a new product from your drawings or a physical sample. Both run through the same production and QC chain.
Can I mix categories in one order?
Yes. Necklaces, rings, earrings and bracelets can be combined in one shipment; MOQ is counted per style, and the sales team confirms the combined plan at quotation.
How do I keep my plating tone identical on reorders?
Approved golden samples are retained per program, and outgoing batches are compared against them at final inspection before packing.
Choose Your Program Level
Select material and branding level to see the MOQ rule that applies to private label jewelry.
Related Product
Aurevo Gold Pendant Necklace
A gold-tone pendant necklace with a fine chain and elegant pendant, built for boutiques, retailers and private label jewelry programs.
View product →Request Program Details
Tell us your program requirements — styles, quantities, branding and target market — and our sales team will confirm MOQ, samples and lead time with you.