Private Label Necklaces: Branding Placements and Program Setup
Build private label necklaces under your own brand — tag, engraving and packaging placements, MOQ rules and the artwork workflow that locks your branding on the approved sample.
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Private label necklaces most often fail at the branding handoff: the logo position, size or finish is only described in words, so the bulk carton arrives with branding that sits differently from what the brand expected. A necklace is worn close to the face, so a misplaced tag or an off-center engraving is noticed immediately. Aurevo closes this gap by locking every branding placement on the approved pre-production sample before bulk production starts.
Branding Placements for Necklaces
Aurevo supports three branding placements for private label necklace programs, and each is confirmed physically on the sample:
- Metal tag on pendant: a brand tag attached at the pendant, keeping the mark visible at the necklace's focal point.
- Clasp or chain engraving: a subtle mark engraved near the clasp for brands that prefer understated branding.
- Branded gift card or packaging: your logo on the gift card, pouch or export packaging — the standard entry level for new private label programs.
Program Parameters
| Item | Standard Range |
|---|---|
| Platforms | Gold-tone pendant necklaces and sterling silver pendant necklaces; fine chain styles available |
| Branding placements | Pendant tag, clasp/chain engraving, branded gift card or packaging |
| MOQ | 100 pieces per style on existing platforms; 200 pieces for custom development |
| Artwork | Vector logo required; position, size and finish locked on the sample |
| Sampling | 7-15 working days after artwork and placement confirmation |
| Bulk production | 20-40 working days depending on plating and branding technique |
| Warranty | 12 months on manufacturing defects |
How the Artwork Workflow Protects Your Brand
Every placement decision is made on a physical sample, not in email descriptions. After your vector artwork arrives, the sales team confirms the placement, size and technique, and the pre-production sample shows the actual mark in the actual position. You approve the sample before bulk production, and the approved sample becomes the binding reference for the batch. This is why reorder cartons match the first order: the reference never moves.
Existing Necklace Platforms
- Aurevo Gold Pendant Necklace (SKU AJW-3005): a fine gold-tone chain with an elegant pendant — the standard platform for branded pendant programs.
- Aurevo Sterling Silver Pendant Necklace (SKU AJW-3003): a 925 sterling silver teardrop pendant with a fine link chain and spring-ring clasp.
Both platforms accept all three branding placements, and chain length is confirmed on the packing list so pendant position matches the sample.
Factory and Company Strengths
- Manufacturing since 2012, with an 18,000 m² factory in Shenzhen's jewelry industrial park.
- 220+ employees and 16 production lines covering watches and jewelry.
- 8,000+ buyers served across 65+ countries, with private label programs as a core business.
- 12-month warranty on manufacturing defects for every necklace program.
Buyer FAQ
What is the MOQ for private label necklaces?
Logo branding on existing styles starts at 100 pieces per style. Custom pendant shapes, tag designs or full custom development start at 200 pieces per style.
What artwork do I need to provide?
A vector logo file. The placement, size and finish are confirmed on the pre-production sample, so the mark you approve is the mark that ships.
Can branding be changed between reorders?
Yes. A new sample cycle confirms the changed placement before the reorder runs, so bulk production only starts after the new reference is approved.
Can I brand the packaging as well as the necklace?
Yes. Branded gift cards, pouches and export packaging can be combined with pendant tags or engraving; the combined plan is confirmed on the packing list.
Request private label necklace details — send your logo, target placement and quantities, and the sales team will confirm MOQ, samples and lead time with you.
Plan Your Necklace Branding
Select the branding placement and program level to see the MOQ rule that applies.
Request Program Details
Tell us your program requirements — styles, quantities, branding and target market — and our sales team will confirm MOQ, samples and lead time with you.